Why Did We Lose Newspapers’ Single Copy in the Digital World?
There used to be two ways to read a news article — buy a subscription or buy a “Single Copy” of the newspaper at the newsstand. Today that has changed — online, publishers for the most part rely on only one direct revenue model, the subscription, and the single copy has been lost. At LaterPay, we are proposing to bring the single copy back in the form of a 24-hour pass to a publication’s entire website or app. Think of it as a “Digital Single Copy.”