Private Browsing Isn’t a Roadblock, It’s a Road Map

With the latest update to Apple’s Safari browser preventing sites from detecting when visitors have private browsing enabled, publishers are once again up in arms that a major platform is rendering their paywalls useless. They’re missing the point. Data privacy is top of mind for most consumers, and the tech platforms are all building off of this movement to evolve their products, just as their audience has evolved. When it comes to building reader revenue, publishers need to take a leaf from Apple’s book - hear what consumers want, adjust to meet their needs and engage with them to generate revenues while also protecting their privacy.