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LaterPay brings its media payment technology to the US

LaterPay is offering media companies a business model that goes beyond subscriptions and ads.

Cosmin Ene, the German startup’s founder and CEO, argued that while some publications are having success with paywalls and online subscriptions, it’s an approach that only convinces the most loyal readers to pay.

So LaterPay is trying to help monetize “the vast space” between subscriptions and ads, allowing publishers to charge for their content on an à la carte basis. That can mean charging per article or video, or asking users to buy a pass to their site for a limited period of time.

Pay it forward: LaterPay, a German payment infrastructure company, offers micropayments with a twist

Micropayments, schmicropayments, amirite? For skeptics, any excitement over the pay-per-article model — this mythical iTunes for journalism that the micropayments camp often cites — seems sadly naive. There’s little thus far to convince them that micropayments for news will soon become a driving source of revenue for publishers. Cosmin Ene has clearly been battling the skepticism for a while, and he has counterarguments at the ready in his pitch for his company LaterPay, with helpful analogies and anecdotes abound.