Like many other kids growing up in the 1980s, one of my first jobs was as a paperboy, delivering the news to my neighbors. But you don’t see the paperboy around much these days.
Instead, the publishing model has been turned on its head, in large point due to the internet. We consume our content online, yet it seems as if many publishers are still reveling in the time when the news was delivered by hand.
During that golden age, publishers had a captive audience: perennial subscribers who relied on having the news brought to them. That regular stream of revenue was a boon to publishers as it allowed them to reliably plan their cash flow. That model has not transitioned well in the digital age and runs contrary to how people consume content on the internet. After all, with all the content available online, why would anyone want to subscribe to just one publication in order to get their news and entertainment? And they cannot be expected to subscribe to them all, either. Instead, publishers need to adapt to survive, embracing a variety of strategies and models to serve their audience.