Micropayments & Media – Where There’s a Will, There’s a Way

A number of micropayments models, particularly in media, have historically failed as a result of three general, and very addressable, issues: a burdensome purchasing process, processing fees, and a poor user experience. Consumers will use—and frequently prefer—micropayments when implemented correctly. The key is making sure the experience benefits both the buyer and the seller.

See ways to overcome the challenges surrounding micropayments in media...