LaterPay CRO: Make it easy for people to access and pay for content

More online publishers are considering diversifying their revenues, moving away from a reliance on advertising and boosting reader revenues. When it comes to reader revenues, there are a lot of solutions, from paywalls, subscriptions, memberships and more. LaterPay offers a unique flexible paywall that works across publications and lets users pay at a later date. Hal Bailey, Chief Revenue Officer of LaterPay, helped explain what differentiates his solution and what trends he sees in digital media in this Q&A.