How Micropayments Can Move Readers Through the Subscription Funnel
For the past decade, methods of generating revenue from readers have veered from metered models to subscriptions, and most recently to memberships. But these are all centered on the notion that a user is willing to pay multiple publishers for ongoing access to content. That’s simply not going to happen.
With subscription numbers in the U.S. and Europe plateauing, publishers are now forced to explore alternative ways to grow revenue. Micropayments open up new revenue inroads and enable publishers to establish value with engaged users, creating a path to onboarding readers and converting them into paying subscribers.