Existing payment tools can turn one-off users into subscribers

The holy grail of payments providers working within the digital media space is, and has been, converting users to subscribers. The roadblock: How do you ease consumers that are used to getting their content for free into paying for content?

Rather than looking to the future and trying to predict the shiny, new technology and solution that will solve our current woes, we would be better served looking into and improving upon the solutions already available to us.