LaterPay for Publishing

The button to push quality journalism

LaterPay for Publishing enables you to bridge the gap between ads and subscriptions, easily onboard new paying customers, and maximize your revenue.

Benefits

Convert users into
paying customers

Requiring upfront registration and payment results in customer abandon rates of up to 98%. LaterPay instead defers the registration process until a customer’s purchases reach a $5 threshold. Only then, once your content’s value is firmly established, is the customer asked to register and pay. This results in shopping cart conversion rates of over 80%. LaterPay’s frictionless customer onboarding helps you turn traffic into transactions.

Stay in control of
your business

Set pricing and monetize your content in the way that suits your business best. LaterPay integrates with your unique content experience, so your users remain on your platform. LaterPay supports flexible revenue models include Single Purchase, Time Pass, Subscription, Donations, and Contributions.

Focus on content
instead of infrastructure

Don’t get derailed by the boring backend of transactions. Let LaterPay handle user validation and tracking, purchase aggregation, invoicing, tax calculation, and data sharing. All are included with the LaterPay hosted service.

We succeed
when you succeed

LaterPay is performance-based and works on a revenue sharing basis—we charge a fair and transparent commission based only on actual revenue generated by paying customers.

Integration options for
businesses of all sizes

LaterPay supports a range of integration options, from plugins for major video and blogging platforms, to our JavaScript Connector, to IT-managed integration via our API. Choose the integration option that best suits your content and site.

Support tailored to
your needs

LaterPay is easily configured via our self-service portal. If you need further assistance, personal onboarding and support is included for all customers via a dedicated manager, who can help you implement and configure your new revenue streams.

Introducing LaterPay
for Contributions

The LaterPay for Contributions button lets readers give monetary support with a single click. The button enables content to be monetized post-read and complements an existing advertising or subscription revenue model. In just a couple of minutes, a publisher can create a custom button that can be placed on their website, in newsletters and within social media posts.

WordPress + LaterPay
a plug-and-play
integration experience

If you operate your site under WordPress, our WordPress Plugin is your best bet.

Lightning fast selling
with AMP technology

LaterPay offers an out-of-the-box, easily integrated AMP solution for all publishers. Ask our sales team for more details.

Get paid for your content now with LaterPay.
Or start using LaterPay as a supplement to your existing subscription model.

 

Use our automated merchant registration process and get a free sandbox account in less than a minute.

Laterpay Academy

Learn more about integration options.

 

Case studies

SPIEGEL Online has sold more than 3 million articles with LaterPay since the introduction of it’s paid content offering SPIEGEL Plus.

 

Laterpay Academy

Learn more about the customer conversion funnel.

 

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