LaterPay Demos

How to earn revenue with the LaterPay button

LaterPay offers a variety of out-of-the-box payment solutions for different industries and businesses. What do they all have in common? A unique approach and great user experience that brings customers over the hurdle of paying for content and services and making donations, based on our understanding of how users like to pay online. Explore our use cases and try them out for yourself.

Ask for contributions

Users are asked to simply click a “contribute” button to confirm their intent to pay whatever amount you have assigned to a given piece of content. Contribute by LaterPay is designed as a “post-view” request. Users who reach the end of an article, video, or interactive experience are much more likely to pay you for your hard work.

LaterPay technology increases sales, customer satisfaction and loyalty, and offers a complimentary ecosystem to existing subscription and ad models. Here’s how it works:

1. Immediate Access

While upfront registration and payment derails over 98% of all payments, with LaterPay, users access paid content without needing to register or pay in advance—cue the happy customers (and more revenue).

2. Aggregate Purchases

Every piece of content that a user consumes across sites in the LaterPay network is aggregated into a single, unique shopping cart.

3. Register & Pay

Once the total value of content in a user’s cart reaches a $5 threshold, they are prompted to register and pay before they can resume accessing your paid content or service. This results in shopping cart conversion rates of over 80%.

Collect donations

Users are asked to simply click a “donate” button within your web page, mobile experience, social media posts, or newsletters. Define the donation amount, place the button in your channels, and start collecting cash for your cause. Once a user’s shopping cart reaches $5 or more – aggregated across all participating sites and services – the user is asked to pay.

Sell content and services

Sell​ ​ access to your content and ​ services (like articles, blog posts, commentary, or essays) ​ with​ ​ LaterPay​ ​ and​ ​ watch​ ​ revenues​ ​ soar.​ ​ LaterPay​ can​ ​ tease​ ​ your​ ​ content,​ ​ then​ ​ ask​ ​ viewers​ ​ to​ ​ “buy now​ ​ and​ ​ pay​ ​ later.” ​ You choose​ ​ how​ ​ much​ ​ content​ ​ is​ ​ viewable,​ ​ and​ ​ users​ ​ get​ ​ pull ed​ ​ in​ ​ by​ ​ the​ ​ preview.​ ​ The purchase​ ​ is​ ​ added​ ​ to​ ​ their universal LaterPay shopping cart, and they pay once they reach a certain price threshold that’s aggregated across all participating sites.

Sell video content
within your player

Sell​ ​ access to your​ ​ videos​ ​ with​ ​ LaterPay​ ​ and​ ​ watch​ ​ revenues​ ​ soar.​ ​ Like​ ​ any​ ​ good​ ​ trailer,​ ​ LaterPay can​ ​ tease​ ​ your​ ​ video​ ​ content,​ ​ then​ ​ ask​ ​ viewers​ ​ to​ ​ “keep​ watching​ ​ and​ ​ pay​ ​ later.”​ You choose​ ​ how​ ​ much​ ​ content​ ​ is​ ​ viewable,​ ​ and​ ​ users​ ​ get​ ​ pull ed​ ​ in​ ​ by​ ​ the​ ​ preview.​ ​ The purchase​ ​ is​ ​ added​ ​ to​ ​ their universal LaterPay shopping cart, and they pay once they reach a certain price threshold that’s aggregated across all participating sites.

Sell and ad-free experience

While​ an ​ advertisement​ ​ is​ ​ playing,​ ​ users​ ​ can​ ​ skip​ ​ it​ ​ at​ ​ any time by purchasing​ ​ the​ ​ ad-free​ ​ access​ ​ they​ ​ prefer.

You already create great content and services. Let us handle the rest while you watch your revenues grow.

LaterPay:

User-centric payment solutions for the digital economy