The diminishing print ad business and shifting readership trends not only force publishers to pivot into the digital world, but increasingly into a reader supported business model. Publishers like Pueblo PULP are making strides to adapt their offerings and find solutions that fit the changing needs of their audience to build a sustainable content monetization strategy online.

Die Erfolge des Kevelaerer Blatts mit LaterPay in nur zwei Jahren: Printabonnements + ca. 7 Prozent YoY in 2016 und 2017 Online-Einnahmen +300 Prozent YoY (Stand: März 2017 und März 2018) Einzelartikelkauf +100 Prozent Volumen von Q4/2017 zu Q1/2018 67 Prozent längerfristige Bezahlmodelle, 33 Prozent Einzelartikelkäufe in 2018 Umsatzwachstum um 50 Prozent im 1. Halbjahr 2018 verglichen mit ...

 Zum PDF   Wie LaterPay Pro funktioniert und wie Reseller davon profitieren, haben wir in diesem Video zusammengefasst:  

  The publication – like all in the broader publishing industry – was looking to strike the right balance in its monetization strategy in order to account for an increasingly digital and mobile audience.   SPIEGEL and LaterPay partnered to put a novel concept in the publishing industry to the test: trust. If the publisher trusted in its premium content and trusted in consumers’ willingness to pay ...

  LaterPay: Ms. Ziegler, Bergedorfer Zeitung is one of the well-established daily newspapers in the eastern part of Hamburg and beyond. What is your paper’s significance for the city and the region? Ms. Ziegler: Bergedorfer Zeitung has been synonymous with first-rate local journalism for more than 150 years. We cover the stories and news in Bergedorf, Vierlande and Marschlande, Reinbek/Wentorf, ...

  1. You have been an active player in the banking sector for over 30 years. What motivated you to start your own blog, www.der-bank-blog.de? HL: The Bank Blog was originally intended as a platform to showcase my business consulting activities. In the meantime, however, the project has spun off into a full-fledged, web-based trade journal.   2. What moved you to begin including paid content in ...