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This is Reno - Case Study

Situation This is Reno has been a news leader for the greater Reno, NV area for more than a decade. Until recently, This is Reno’s business model had relied almost entirely on advertising, however in 2019 the revenue coming in wasn’t sufficient. Editor and Publisher Bob Conrad not only needed to find a more sustainable business strategy, he was also eager to grow the news site and provide ...

How to successfully sell high-quality eLearning content with LaterPay

Richard Gutjahr is a well-known German journalist, blogger, TV presenter and has been teaching at journalism schools for many years. 

Monetizing events via livestream - Mauerwerk shows the way!

The coronavirus crisis is putting artists and event organizers under significant economic pressure and is forcing players in the cultural industry to find new, creative solutions. Out of necessity, new digital formats are emerging, some of which have the potential to be more than just a temporary solution.

Paying Readers Tripled - Political Blog andreas-unterberger.at Adds Single Item Sales to Complement Subscriptions

The well-known Austrian journalist Andreas Unterberger has been running his website andreas-unterberger.at since 2009. The "not entirely apolitical" diary of the former editor-in-chief of Presse and Wiener Zeitung is one of the most read blogs in Austria.

PC Games Hardware Grows Subscribers by 7.7 Percent with Paid Content

About PC Games Hardware PC Games Hardware is the magazine of choice for IT, tech and game fans in Germany. The magazine sheds light on the complex world of computer hardware from the perspective of experienced PC users and is distinguished by its elaborate and well-researched product tests. PC Games Hardware currently has a print run of 25,300 copies. According to the German online research group ...

How goodnews4.de Generated More Subscribers with a Flexible Paywall

goodnews4.de is a (hyper) local news site in Germany’s Karlsruhe region, focusing on town of  Baden-Baden and its surrounding area. The site was launched in 2007 by Christian Frietsch, who previously worked at Ogilvy & Mather as well as several radio stations, and currently serves as Editor-in-Chief of goodnews4.de.

buchreport.de Increases Digital Revenues with Paid Content

How do we introduce a payment model for the content on our website buchreport.de in addition to our existing subscriptions and extensive shop offerings?

Pueblo PULP: from print ad revenue to flexible digital monetization

The diminishing print ad business and shifting readership trends not only force publishers to pivot into the digital world, but increasingly into a reader supported business model. Publishers like Pueblo PULP are making strides to adapt their offerings and find solutions that fit the changing needs of their audience to build a sustainable content monetization strategy online.

Case study Paid Content strategy of the Kevelaerer Blatt: From the stop of Editorial to growth in two years

Three key findings: Print subscriptions grew 7 percent YoY in 2016 and 2017 Online revenue grew 300 percent YoY (stat: March 2017 and March 2018) Single article purchase +100 percent volume from Q4 / 2017 to Q1 / 2018 Kevelaerer Blatt successfully turned from stopping work to growth in one year – and just kept going from there on, also thanks to LaterPay.   The Kevelaerer Blatt - history The ...