The diminishing print ad business and shifting readership trends not only force publishers to pivot into the digital world, but increasingly into a reader supported business model. Publishers like Pueblo PULP are making strides to adapt their offerings and find solutions that fit the changing needs of their audience to build a sustainable content monetization strategy online.

Three key findings: Print subscriptions grew 7 percent YoY in 2016 and 2017 Online revenue grew 300 percent YoY (stat: March 2017 and March 2018) Single article purchase +100 percent volume from Q4 / 2017 to Q1 / 2018 Kevelaerer Blatt successfully turned from stopping work to growth in one year – and just kept going from there on, also thanks to LaterPay.   The Kevelaerer Blatt - history The ...

  The publication – like all in the broader publishing industry – was looking to strike the right balance in its monetization strategy in order to account for an increasingly digital and mobile audience.   SPIEGEL and LaterPay partnered to put a novel concept in the publishing industry to the test: trust. If the publisher trusted in its premium content and trusted in consumers’ willingness to pay ...

  1. You have been an active player in the banking sector for over 30 years. What motivated you to start your own blog, www.der-bank-blog.de? HL: The Bank Blog was originally intended as a platform to showcase my business consulting activities. In the meantime, however, the project has spun off into a full-fledged, web-based trade journal.   2. What moved you to begin including paid content in ...