Recruiting at LaterPay

The LaterPay team is distributed across Europe and the Americas. We love being a remote team, but there are challenges that come along with that, hiring being one of them; for instance we can’t sit together to discuss the process or invite applicants to come to our office. Our solution: all of our recruiting is digital and optimized for a remote hiring team.

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An AMP Paywall and Subscription Model for All Publishers

A majority of mobile users will not wait longer than 3 seconds for a page to load before moving on, creating a marked decline in revenue for sites that load slowly. It’s this desire for speed and convenience on both the user and publisher’s part that spurred Google and others to spearhead the creation of the AMP Project (Accelerated Mobile Pages), an open source project designed to improve the mobile browsing experience by generating static content pages that render at lightning speed.

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LaterPay for video: Market video content the smart way

Can you still remember the internet without video content? A long-forgotten time – similar to the era of black and white television. Today, videos are the most sought after and therefore the most valuable property of a publisher. And videos are popular online: 50 million gigabytes of internet traffic stem from moving image content – a lucrative market for advertisers, publishers, and all other kinds of website operators. According to Statista, the sales volume of video advertisements online was around 363 million euros in Germany this year. The Privater Rundfunk und Telemedien e.V. Association is even more optimistic and predicts growth of 20 to 25 per cent in 2017 to approximately 500 million euros* for net advertising sales in the field of in-stream video advertising alone. In the USA, the advertising sales for moving image content is even forecast to be as high as almost ten billion euros in 2017**.

 

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New LaterPay Connector

Charge for your digital content with just one line of code

LaterPay enables customers to purchase your digital content by letting them access content now and register and pay for it later. Now, we are making things easier for you, too, with the introduction of LaterPay Connector.

 

LaterPay Connector makes implementation simple, with just a single line of code to add to your existing website. While we already offer API and WordPress plugin options, LaterPay Connector opens up the use of LaterPay for even the busiest digital content providers, with a newly streamlined setup.

 

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8 Reasons Your Readers Don’t Subscribe

Securing subscribers involves a strategic plan that begins with defining your publishing brand, then delivering the highest quality content to readers that are hungry for more. Allen Taylor, a journalist, freelance writer and editor, specializes in next-generation technology topics. In this guest article, he summarizes eight reasons how publishers can retain their readers as subscribers.

 

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‘Paygates instead of paywalls’: LaterPay at the Digital Innovators’ Summit 2017

From March 20 to 21, 2017, the Association of German Magazine Publishers (VDZ) celebrated the 10th Digital Innovators’ Summit (DIS) with more than 600 participants from the international media industry in Berlin. LaterPay Founder and CEO, Cosmin Ene, supported the program with a masterclass: “Paygates instead of paywalls – how publishers can use conversion funnels instead of rigid paywalls to encourage users to pay for content.”

 

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User-Friendly Monetization of Video Content – LaterPay vs. Pre-Rolls, etc.

Today, publishing premium video content is easier than ever. Services like Brightcove, Ooyala or Vimeo offer convenient possibilities to add videos to platforms and websites. The big “M”-question, however, remains: How do I monetize my expensively produced content? With LaterPay, the payment solution that is easy and quick to integrate, premium video content is freed from the constraints of compulsory advertising.

 

The times of a global “everything for free” mentality on the internet are now in the past. Display ads like banners and teasers, pre-roll ads and more direct ad inserts within the running video are accepted as necessary evils. What remains is a strong dependency on the metrics of the advertising networks.

 

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Digital Innovators’ Summit: Masterclass about paid content with LaterPay CEO Cosmin Ene

From March 20 to 21, the Association of German Magazine Publishers (VDZ) will celebrate the 10th anniversary of the Digital Innovators’ Summit (DIS) in Berlin. More than 60 top-level speakers (including publishers, marketers and technologists) from the world’s most important markets will be presenting lectures and masterclasses to discuss how new target groups can be explored by using innovative content, services and technologies and strengthening its position even further in the ever-growing digital sales. LaterPay will support the conference program with a masterclass held by CEO Cosmin Ene on March 20.

 

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What Our Clients Are Saying About LaterPay

For publishers, figuring out how to best take advantage of paid content can seem an impossible task. But Hamburger Morgenpost, Golem.de and flassbeck-economics all decided to use LaterPay as their solution to revenue generation for their digital content, and we’re excited to announce their results.

 

Since November 2014, the Hamburger Morgenpost (Mopo) has offered selected background stories, series articles, and their event calendar “Plan7” for a price of 10 to 40 cents per article. Their website www.mopo.de uses LaterPay’s Pay-Per-Use option.

 

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