LaterPay Partners with Video Market Leader Flowplayer

LaterPay is excited to announce a new partnership with Flowplayer, the largest global video management platform. Flowplayer will incorporate our LaterPay plug-in into its existing stack, allowing Flowplayer’s clients to further monetize their video content by giving consumers an easy way  of purchasing videos or skipping advertisements without having to register and pay upfront.

 

“In the highly competitive and crowded space of video content, monetization remains a major priority for creators and platforms alike,” said Hal Bailey, Chief Revenue Officer of LaterPay. “We are proud to form an alliance with this established market leader, and by doing so are pushing for better revenue options in entertainment.”

 

Flowplayer’s platform powers video for major brands including Bonnier, Disney and HBO. This partnership marks LaterPay’s major foray into the U.S. video market. Publishers and video creators that integrate LaterPay can choose from a number of monetization solutions that best suit their needs. Using our industry-first, patented payment infrastructure, companies can give consumers flexibility to purchase a specific article, timed access to content or a full subscription in an immediate and frictionless manner.

 

LaterPay turns users into paying customers for digital content or services such as journalism, videos, and software. We own patented technology for enabling payments and micropayments without upfront registration and payment, facilitating the “use now, pay later” approach. This allows users to consume paid content and services on the internet with one or two clicks — without prior registration or having to pay in advance. It is only when the online tab’s limit is reached that users are prompted to register and pay via one of many popular payment methods.

 

By decoupling purchases from payments, we are able to lower the entry thresholds for users to consume digital goods and services. With LaterPay, companies can tap into new customer groups, get users acquainted with paid content, and gradually but successfully market higher-value paid models such as time passes and subscriptions. In this manner, we are building a bridge between free, ad-financed offerings and subscription models by providing a paygate, empowering content providers to monetize the vast space that lives between ads and subscriptions.

LaterPay at Google’s AMP Conference

This month, Google hosted the 2018 AMP Conf in Amersterdam – a conference where developers and tech leaders connected to discuss and learn about all things AMP (accelerated mobile pages). Our own Tiago Rodrigues, a LaterPay Front End Developer, was on stage for “AMP in Production” – an informative panel conversation about how to actually create production-ready AMP sites. He shares his top 3 AMP takeaways below:

Tiago’s Top 3 Takeaways:

  • Pages with highly dynamic content, such as user generated forums, which update very frequently (like reddit list pages) are still not a good fit for AMP given how often the AMP cache updates
  • AMP Roadshows and weekly Design Reviews (open online calls with the community) are good ways to influence the technical and product direction of AMP
  • Customers coming to agencies building AMP content are generally interested in being aware of the fact their pages are built in AMP as they trust that a technology backed by Google will make their pages faster and more reliable

 

Watch the full discussion here:

 

Interested in learning more about AMP? Read more about how to use LaterPay’s AMP capabilities here.

Recruiting at LaterPay

The LaterPay team is distributed across Europe and the Americas. We love being a remote team, but there are challenges that come along with that, hiring being one of them; for instance we can’t sit together to discuss the process or invite applicants to come to our office. Our solution: all of our recruiting is digital and optimized for a remote hiring team.

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An AMP Paywall and Subscription Model for All Publishers

A majority of mobile users will not wait longer than 3 seconds for a page to load before moving on, creating a marked decline in revenue for sites that load slowly. It’s this desire for speed and convenience on both the user and publisher’s part that spurred Google and others to spearhead the creation of the AMP Project (Accelerated Mobile Pages), an open source project designed to improve the mobile browsing experience by generating static content pages that render at lightning speed.

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LaterPay for video: Market video content the smart way

Can you still remember the internet without video content? A long-forgotten time – similar to the era of black and white television. Today, videos are the most sought after and therefore the most valuable property of a publisher. And videos are popular online: 50 million gigabytes of internet traffic stem from moving image content – a lucrative market for advertisers, publishers, and all other kinds of website operators. According to Statista, the sales volume of video advertisements online was around 363 million euros in Germany this year. The Privater Rundfunk und Telemedien e.V. Association is even more optimistic and predicts growth of 20 to 25 per cent in 2017 to approximately 500 million euros* for net advertising sales in the field of in-stream video advertising alone. In the USA, the advertising sales for moving image content is even forecast to be as high as almost ten billion euros in 2017**.

 

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New LaterPay Connector

Charge for your digital content with just one line of code

LaterPay enables customers to purchase your digital content by letting them access content now and register and pay for it later. Now, we are making things easier for you, too, with the introduction of LaterPay Connector.

 

LaterPay Connector makes implementation simple, with just a single line of code to add to your existing website. While we already offer API and WordPress plugin options, LaterPay Connector opens up the use of LaterPay for even the busiest digital content providers, with a newly streamlined setup.

 

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8 Reasons Your Readers Don’t Subscribe

Securing subscribers involves a strategic plan that begins with defining your publishing brand, then delivering the highest quality content to readers that are hungry for more. Allen Taylor, a journalist, freelance writer and editor, specializes in next-generation technology topics. In this guest article, he summarizes eight reasons how publishers can retain their readers as subscribers.

 

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‘Paygates instead of paywalls’: LaterPay at the Digital Innovators’ Summit 2017

From March 20 to 21, 2017, the Association of German Magazine Publishers (VDZ) celebrated the 10th Digital Innovators’ Summit (DIS) with more than 600 participants from the international media industry in Berlin. LaterPay Founder and CEO, Cosmin Ene, supported the program with a masterclass: “Paygates instead of paywalls – how publishers can use conversion funnels instead of rigid paywalls to encourage users to pay for content.”

 

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User-Friendly Monetization of Video Content – LaterPay vs. Pre-Rolls, etc.

Today, publishing premium video content is easier than ever. Services like Brightcove, Ooyala or Vimeo offer convenient possibilities to add videos to platforms and websites. The big “M”-question, however, remains: How do I monetize my expensively produced content? With LaterPay, the payment solution that is easy and quick to integrate, premium video content is freed from the constraints of compulsory advertising.

 

The times of a global “everything for free” mentality on the internet are now in the past. Display ads like banners and teasers, pre-roll ads and more direct ad inserts within the running video are accepted as necessary evils. What remains is a strong dependency on the metrics of the advertising networks.

 

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