Publishers Are Generating Incremental Revenue on Top of Subscriptions - Without Cannibalizing the Funnel

Paid digital content is becoming more common, with the decline in publisher ad revenues and shifts in tech trends working against publishers. Asking readers to pay for a subscription to access content was the natural first step in content monetization as a means to sustain the digital publishing business. We now know that only a very small portion of an audience will commit to a subscription and ...

Learning from the International Publisher Community at INMA

In addition to providing an overview of key trends and takeaways from the INMA Media Subscription Summit, the LaterPay team also had the opportunity to attend multiple keynote addresses and industry discussions, pulling together a highlight reel of the top moments below:

Key Takeaways From the INMA Media Subscription Summit

The LaterPay team was in Stockholm in March to attend the INMA Media Subscription Summit. Over the course of two days, we heard from a diverse range of international speakers discussing three core industry questions:

Building the Future of Publishing at the 2019 Mega Conference

At the end of February, LaterPay attended the 2019 Key Executives Mega-Conference in Las Vegas – joining over 700 media executives from across the country to explore new approaches and solutions to the issues facing the industry today. Over the course of three days, the team had the chance to speak with national and local publishers about the challenges they face and the opportunities they see ...

Monetization Strategies for Podcasts

Publishers are constantly looking for new ways to generate revenue while also producing quality content for their consumers in an ever-evolving media and advertising landscape. The rise of podcasts presents a unique and advantageous opportunity for publishers to do just that with a relatively new medium that consumers can’t get enough of. But how exactly do publishers capitalize—and more ...

Leveraging the power of communities: How local journalism is ahead of the game

Here we explore what local publishers are doing to understand and reach their audience, the opportunities community trust offers them, and how they can translate this into various paid-for models to better suit their readers.

A prediction for 2019: The year we flex our funnels

To kick of 2019, we're re-posting an article first published by one of our team members last September because of it's spot-on forecast for the New Year—as publishing industry trends continue to develop, we think it's more relevant than ever. September 10, 2018 Remember how paywalls were going to save journalism? Sure, they’ve been massively successful at a national or global scale, but for most ...

A Shift in Charitable Giving: How Millennials Donate Differently

Charitable giving has undergone a massive change in the 21st century. Direct mail packages remain relatively successful for well-known organizations, especially with Baby Boomers and older generations. But the more tech savvy Millennials are less likely to drop a check in the mail and more likely to donate from their smartphone.

Join the “Giving Tuesday” Movement

The holiday season often ignites a spirit of goodwill around the world. As a result, many nonprofits and charitable organizations see a significant jump in donations between Thanksgiving and the New Year.

Best WordPress payment plugin to monetize your content

Are you looking to start monetizing your site by offering article purchases, time passes, subscriptions or contributions? The LaterPay WordPress plugin is the only full-featured plug-in that’s free to download and gives content creators greater control over their website’s pricing, look and messaging.