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How to Plan and Execute Your Content Monetization Strategy

Monetizing your content, particularly from reader revenue, is an inevitable reality for most publishers today. The diminishing revenue from advertising forces publishers to supplement monetization by selling content to their readers. But for most, it’s not as simple as just putting up a hard paywall. It’s much more complicated than that and there are many ever-changing factors to consider. So how ...

How To LaterPay: Do’s and Don'ts from 8 Years’ Expertise

TL;DR: It is entirely possible to make money with paid content, but you have to follow certain rules and patterns. There is no magic bullet, but rather its a process and a mix of low-friction and high-friction models that will ultimately give you an edge over those who have placed all their eggs in one basket. For eight years, LaterPay has been experimenting with and optimizing paid content ...

How to price your content

Pricing is a big part of deciding what offers suit your audience and bringing in the most revenue for your business. Testing different price points and offers is always a good idea, because everyone’s business is different. Getting started, however, can also be overwhelming because of all of the variables that can impact your success and all the different ways you can structure your offers: ...

Audience Engagement: Easing Your Audience Into Conversion, And Nurturing the Relationship For Retention

There are various ways of engaging audiences through your content, from getting them to visit and browse your website, to actually making a purchase, and so much in between. There are also multiple reasons why engagement is important not only in the beginning of your relationship with the reader but also after they complete a transaction. 

The Danger of Zero-Sum Publishing - For Me to Win, You Have to Lose

TL;DR: Users already spend their media budget on multiple subscriptions, including streaming services like Netflix, Spotify etc., as well as some news publications. But they don’t want more of the latter.  The industry now runs the risk of embracing a zero-sum game where, for one publisher to win, every other publisher must lose. Rather than rely solely on subscriptions, the revenues of which ...

Leveraging the power of communities: How local journalism is ahead of the game

Here we explore what local publishers are doing to understand and reach their audience, the opportunities community trust offers them, and how they can translate this into various paid-for models to better suit their readers.

You’ve Built an Audience, Now What?

It’s no small feat to consistently produce content that people want to consume and to generate a base of readers among millions of content sources. If you’ve gotten this far, congratulations, it’s a huge accomplishment!  It’s also an accomplishment that you should be compensated for.  With that in mind, let’s take a look at some options you might consider when thinking about your content ...

David & Goliath: Publishers Must Compete with Music & Film Platforms

The Reuters Institute Digital News Report 2019 was officially presented at year’s GEN Summit, making it top of mind for panelists and audiences alike. Two of the key takeaways that everyone focused on were:

Geofencing as a New Tool to Monetize Content - Part 2: National Publishers

In the first part of this blog series, we discussed how “Geofencing” - the process of building a virtual perimeter for a real-world geographic area - could benefit local publishers who were looking to monetize audiences outside their immediate geography. Now let’s take a look at a second example - a much larger national publication.

Reader Revenues Made Easy  —  Like The Guardian, You Too Can Profit from Contributions

At the beginning of May, The Guardian announced that it recorded its first operating profit since 1998 — £800,000 for the 2018–19 fiscal year, compared with a £57m loss over the course of the three previous years. This is, of course, all the more significant because the publication does not have a paywall of any kind, instead relying on a combination of premium experience subscriptions, ...