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Coronavirus Crisis Pushes Voluntary Payment Models

pv digest regularly reports on individual cases of media that generate considerable revenues in the reader market by asking for subscriptions/memberships/one-off payments without denying access to content to non-payers.

How to Plan and Execute Your Content Monetization Strategy

Monetizing your content, particularly from reader revenue, is an inevitable reality for most publishers today. The diminishing revenue from advertising forces publishers to supplement monetization by selling content to their readers. But for most, it’s not as simple as just putting up a hard paywall. It’s much more complicated than that and there are many ever-changing factors to consider. So how ...

How to price your content

Pricing is a big part of deciding what offers suit your audience and bringing in the most revenue for your business. Testing different price points and offers is always a good idea, because everyone’s business is different. Getting started, however, can also be overwhelming because of all of the variables that can impact your success and all the different ways you can structure your offers: ...

Audience Engagement: Easing Your Audience Into Conversion, And Nurturing the Relationship For Retention

There are various ways of engaging audiences through your content, from getting them to visit and browse your website, to actually making a purchase, and so much in between. There are also multiple reasons why engagement is important not only in the beginning of your relationship with the reader but also after they complete a transaction. 

Audiences Value Local Media, But Aren't Paying For It

To those who work in the media world, more specifically the local media world, it’s no secret that the industry is struggling to make the shift to digital and away from ads. Financially, many local media organizations have seen a downturn in recent years. However, the audience’s perception of the industry’s well-being is quite different. In fact, according to a recent report from the Pew Research ...

Leveraging the power of communities: How local journalism is ahead of the game

Here we explore what local publishers are doing to understand and reach their audience, the opportunities community trust offers them, and how they can translate this into various paid-for models to better suit their readers.

David & Goliath: Publishers Must Compete with Music & Film Platforms

The Reuters Institute Digital News Report 2019 was officially presented at year’s GEN Summit, making it top of mind for panelists and audiences alike. Two of the key takeaways that everyone focused on were:

Geofencing as a New Tool to Monetize Content - Part 1: Local Publishers

In this first of a two-part blog series, we will discuss the value of “Geofencing” - the process of building a virtual perimeter for a real-world geographic area - to different types of publishers in terms of monetizing previously untapped audiences.

Publishers Are Generating Incremental Revenue - Without Cannibalizing Subscriptions

Paid digital content is becoming more common, with the decline in publisher ad revenues and shifts in tech trends working against publishers. Asking readers to pay for a subscription to access content was the natural first step in content monetization as a means to sustain the digital publishing business. We now know that only a very small portion of an audience will commit to a subscription and ...

Learning from the International Publisher Community at INMA

In addition to providing an overview of key trends and takeaways from the INMA Media Subscription Summit, the LaterPay team also had the opportunity to attend multiple keynote addresses and industry discussions, pulling together a highlight reel of the top moments below: