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Audiences Value Local Media, But Aren't Paying For It

To those who work in the media world, more specifically the local media world, it’s no secret that the industry is struggling to make the shift to digital and away from ads. Financially, many local media organizations have seen a downturn in recent years. However, the audience’s perception of the industry’s well-being is quite different. In fact, according to a recent report from the Pew Research ...

Elevating the Sales Funnel with LaterPay

Why has the way we consume content flipped, moving from a ‘push’ model to what can now be considered as ‘pull’? Why must publishers focus on a business model that is user-centric - one where they accept that they are no longer in control of the consumer? And what does it mean to say that there is a world of opportunity between ad-supported content and subscriptions - a world that micropayments ...

Learning from the International Publisher Community at INMA

In addition to providing an overview of key trends and takeaways from the INMA Media Subscription Summit, the LaterPay team also had the opportunity to attend multiple keynote addresses and industry discussions, pulling together a highlight reel of the top moments below:

Key Takeaways From the INMA Media Subscription Summit

The LaterPay team was in Stockholm in March to attend the INMA Media Subscription Summit. Over the course of two days, we heard from a diverse range of international speakers discussing three core industry questions:

A prediction for 2019: The year we flex our funnels

To kick of 2019, we're re-posting an article first published by one of our team members last September because of it's spot-on forecast for the New Year—as publishing industry trends continue to develop, we think it's more relevant than ever. September 10, 2018 Remember how paywalls were going to save journalism? Sure, they’ve been massively successful at a national or global scale, but for most ...

Best WordPress payment plugin to monetize your content

Are you looking to start monetizing your site by offering article purchases, time passes, subscriptions or contributions? The LaterPay WordPress plugin is the only full-featured plug-in that’s free to download and gives content creators greater control over their website’s pricing, look and messaging.

Navigating the paid content ecosystem: paywalls and beyond

Content creators are facing a serious business dilemma, with Facebook taking away a good chunk of traffic to news and content sites, and ad blockers eating into what’s left of it while slashing ad revenues. The overnight impact has forced content creators to seriously consider or reconsider direct revenue from readers as a way to gain back control.

How To Monetize A Blog

Tell me if this sounds familiar: Your readership is growing, but your bank account isn’t.  It’s a problem that your fellow bloggers, video producers and publishers are also facing. We live in a fast-paced world where everyone wants gratification immediately. If they’re slowed down by payment and personal information inquiries, viewers simply click “X” and move on. In this scenario, you don’t get ...