An AMP Paywall and Subscription Model for All Publishers

A majority of mobile users will not wait longer than 3 seconds for a page to load before moving on, creating a marked decline in revenue for sites that load slowly. It’s this desire for speed and convenience on both the user and publisher’s part that spurred Google and others to spearhead the creation of the AMP Project (Accelerated Mobile Pages), an open source project designed to improve the ...

LaterPay for video: Market video content the smart way

Can you still remember the internet without video content? A long-forgotten time – similar to the era of black and white television. Today, videos are the most sought after and therefore the most valuable property of a publisher. And videos are popular online: 50 million gigabytes of internet traffic stem from moving image content – a lucrative market for advertisers, publishers, and all other ...

New LaterPay Connector

CHARGE FOR YOUR DIGITAL CONTENT WITH JUST ONE LINE OF CODE LaterPay enables customers to purchase your digital content by letting them access content now and register and pay for it later. Now, we are making things easier for you, too, with the introduction of LaterPay Connector. LaterPay Connector makes implementation simple, with just a single line of code to add to your existing website. While ...

8 Reasons Your Readers Don’t Subscribe

Securing subscribers involves a strategic plan that begins with defining your publishing brand, then delivering the highest quality content to readers that are hungry for more. Allen Taylor, a journalist, freelance writer and editor, specializes in next-generation technology topics. In this guest article, he summarizes eight reasons how publishers can retain their readers as subscribers.

‘Paygates instead of paywalls’: LaterPay at the Digital Innovators’ Summit 2017

From March 20 to 21, 2017, the Association of German Magazine Publishers (VDZ) celebrated the 10th Digital Innovators’ Summit (DIS) with more than 600 participants from the international media industry in Berlin. LaterPay Founder and CEO, Cosmin Ene, supported the program with a masterclass: “Paygates instead of paywalls – how publishers can use conversion funnels instead of rigid paywalls to ...

User-Friendly Monetization of Video Content – LaterPay vs. Pre-Rolls, etc.

Today, publishing premium video content is easier than ever. Services like Brightcove, Ooyala or Vimeo offer convenient possibilities to add videos to platforms and websites. The big “M”-question, however, remains: How do I monetize my expensively produced content? With LaterPay, the payment solution that is easy and quick to integrate, premium video content is freed from the constraints of ...

Finally, a Simple Way to Monetize Video Content – 10 Facts about LaterPay

Do you produce high-quality video content and are you searching for a convenient payment system? LaterPay provides easy-to-integrate solutions for the monetization of your video content. Our 10 facts show why both publishers and users alike benefit from LaterPay.

Digital Innovators’ Summit: Masterclass about paid content with LaterPay CEO Cosmin Ene

From March 20 to 21, the Association of German Magazine Publishers (VDZ) will celebrate the 10th anniversary of the Digital Innovators’ Summit (DIS) in Berlin. More than 60 top-level speakers (including publishers, marketers and technologists) from the world’s most important markets will be presenting lectures and masterclasses to discuss how new target groups can be explored by using innovative ...

What Our Clients Are Saying About LaterPay

For publishers, figuring out how to best take advantage of paid content can seem an impossible task. But Hamburger Morgenpost, Golem.de and flassbeck-economics all decided to use LaterPay as their solution to revenue generation for their digital content, and we’re excited to announce their results. Since November 2014, the Hamburger Morgenpost (Mopo) has offered selected background stories, ...

Welcome to the Mass Market: Cosmin Ene on Experiences with Paid Content in 2016

The market for paid content is on the move. The past year saw experimentation with novel approaches and the entire publishing world can benefit from these experiences. After all, from what we have seen so far, finding the right path for a media brand to develop a new and sustainable source of revenue based on paid content is never a single event, but a continuous learning process.