Press Kit + Releases

Press Releases

Archive

Assets

Recruiting at LaterPay

The LaterPay team is distributed across Europe and the Americas. We love being a remote team, but there are challenges that come along with that, hiring being one of them; for instance we can’t sit together to discuss the process or invite applicants to come to our office. Our solution: all of our recruiting is digital and optimized for a remote hiring team.

Read More

An AMP Paywall and Subscription Model for All Publishers

A majority of mobile users will not wait longer than 3 seconds for a page to load before moving on, creating a marked decline in revenue for sites that load slowly. It’s this desire for speed and convenience on both the user and publisher’s part that spurred Google and others to spearhead the creation of the AMP Project (Accelerated Mobile Pages), an open source project designed to improve the mobile browsing experience by generating static content pages that render at lightning speed.

Read More

Spiegel Online

SPIEGEL ONLINE is one of the behemoths of the German media and the largest mobile-accessed German news website in the world, receiving approximately 1 billion page impressions each month from almost 18 million unique visitors.

Read More

LaterPay for video: Market video content the smart way

Can you still remember the internet without video content? A long-forgotten time – similar to the era of black and white television. Today, videos are the most sought after and therefore the most valuable property of a publisher. And videos are popular online: 50 million gigabytes of internet traffic stem from moving image content – a lucrative market for advertisers, publishers, and all other kinds of website operators. According to Statista, the sales volume of video advertisements online was around 363 million euros in Germany this year. The Privater Rundfunk und Telemedien e.V. Association is even more optimistic and predicts growth of 20 to 25 per cent in 2017 to approximately 500 million euros* for net advertising sales in the field of in-stream video advertising alone. In the USA, the advertising sales for moving image content is even forecast to be as high as almost ten billion euros in 2017**.

 

Read More

New LaterPay Connector

Charge for your digital content with just one line of code

LaterPay enables customers to purchase your digital content by letting them access content now and register and pay for it later. Now, we are making things easier for you, too, with the introduction of LaterPay Connector.

 

LaterPay Connector makes implementation simple, with just a single line of code to add to your existing website. While we already offer API and WordPress plugin options, LaterPay Connector opens up the use of LaterPay for even the busiest digital content providers, with a newly streamlined setup.

 

Read More

8 Reasons Your Readers Don’t Subscribe

Securing subscribers involves a strategic plan that begins with defining your publishing brand, then delivering the highest quality content to readers that are hungry for more. Allen Taylor, a journalist, freelance writer and editor, specializes in next-generation technology topics. In this guest article, he summarizes eight reasons how publishers can retain their readers as subscribers.

 

Read More

Bergedorfer Zeitung Selects LaterPay: Interview with Ann Kathrin Ziegler

Since 1874, Bergedorfer Zeitung has covered politics, business, sports and culture with a focus on Hamburg and the world. The regional daily newspaper began using LaterPay in mid-2016 to monetize a selected range of digital content. In interview below, Ann Kathrin Ziegler, sales and marketing coordinator, talks about Bergedorfer Zeitung’s recent experience with paid content, the challenges of digital service and reader acceptance of LaterPay. Read More

‘Paygates instead of paywalls’: LaterPay at the Digital Innovators’ Summit 2017

From March 20 to 21, 2017, the Association of German Magazine Publishers (VDZ) celebrated the 10th Digital Innovators’ Summit (DIS) with more than 600 participants from the international media industry in Berlin. LaterPay Founder and CEO, Cosmin Ene, supported the program with a masterclass: “Paygates instead of paywalls – how publishers can use conversion funnels instead of rigid paywalls to encourage users to pay for content.”

 

Read More