In the first part of this blog series, we discussed how “Geofencing” - the process of building a virtual perimeter for a real-world geographic area - could benefit local publishers who were looking to monetize audiences outside their immediate geography. Now let’s take a look at a second example - a much larger national publication.

In this first of a two-part blog series, we will discuss the value of “Geofencing” - the process of building a virtual perimeter for a real-world geographic area - to different types of publishers in terms of monetizing previously untapped audiences.

At the beginning of May, The Guardian announced that it recorded its first operating profit since 1998 — £800,000 for the 2018–19 fiscal year, compared with a £57m loss over the course of the three previous years. This is, of course, all the more significant because the publication does not have a paywall of any kind, instead relying on a combination of premium experience subscriptions, ...

Why has the way we consume content flipped, moving from a ‘push’ model to what can now be considered as ‘pull’? Why must publishers focus on a business model that is user-centric - one where they accept that they are no longer in control of the consumer? And what does it mean to say that there is a world of opportunity between ad-supported content and subscriptions - a world that micropayments ...

Paid digital content is becoming more common, with the decline in publisher ad revenues and shifts in tech trends working against publishers. Asking readers to pay for a subscription to access content was the natural first step in content monetization as a means to sustain the digital publishing business. We now know that only a very small portion of an audience will commit to a subscription and ...

In addition to providing an overview of key trends and takeaways from the INMA Media Subscription Summit, the LaterPay team also had the opportunity to attend multiple keynote addresses and industry discussions, pulling together a highlight reel of the top moments below:

The LaterPay team was in Stockholm in March to attend the INMA Media Subscription Summit. Over the course of two days, we heard from a diverse range of international speakers discussing three core industry questions:

At the end of February, LaterPay attended the 2019 Key Executives Mega-Conference in Las Vegas – joining over 700 media executives from across the country to explore new approaches and solutions to the issues facing the industry today. Over the course of three days, the team had the chance to speak with national and local publishers about the challenges they face and the opportunities they see ...

Here we explore what local publishers are doing to understand and reach their audience, the opportunities community trust offers them, and how they can translate this into various paid-for models to better suit their readers.

To kick of 2019, we're re-posting an article first published by one of our team members last September because of it's spot-on forecast for the New Year—as publishing industry trends continue to develop, we think it's more relevant than ever. September 10, 2018 Remember how paywalls were going to save journalism? Sure, they’ve been massively successful at a national or global scale, but for most ...