Here we explore what local publishers are doing to understand and reach their audience, the opportunities community trust offers them, and how they can translate this into various paid-for models to better suit their readers.

To kick of 2019, we're re-posting an article first published by one of our team members last September because of it's spot-on forecast for the New Year—as publishing industry trends continue to develop, we think it's more relevant than ever. September 10, 2018 Remember how paywalls were going to save journalism? Sure, they’ve been massively successful at a national or global scale, but for most ...

Are you looking to start monetizing your site by offering article purchases, time passes, subscriptions or contributions? The LaterPay WordPress plugin is the only full-featured plug-in that’s free to download and gives content creators greater control over their website’s pricing, look and messaging.

  One of the major challenges that bloggers and digital journalists face is monetizing content via their readers, who have grown accustomed to free access. Quality content takes time, money and skill to produce, and its very existence may depend on whether consumers contribute financially to sustain it.

Content creators are facing a serious business dilemma, with Facebook taking away a good chunk of traffic to news and content sites, and ad blockers eating into what’s left of it while slashing ad revenues. The overnight impact has forced content creators to seriously consider or reconsider direct revenue from readers as a way to gain back control.

Tell me if this sounds familiar: Your readership is growing, but your bank account isn’t.  It’s a problem that your fellow bloggers, video producers and publishers are also facing. We live in a fast-paced world where everyone wants gratification immediately. If they’re slowed down by payment and personal information inquiries, viewers simply click “X” and move on. In this scenario, you don’t get ...

In the wake of the 2016 election and the era of #FakeNews that followed, the push to promote and reward quality journalism has never been higher. Tech companies, like Google and Twitter, have been implementing programs and initiatives in order to both promote quality journalism and ride the internet of fake news and bots. YouTube, owned by Google, recently announced that they would be earmarking ...

In early May, TechCrunch’s Danny Crichton penned an article around the hell that is subscriptions, and more specifically, subscriptions in regards to the increasing amount of media paywalls. As mentioned in the article, Bloomberg is joining the long list of media outlets instituting paywalls – a list that already includes the likes of The New York Times, Ad Age and Business Insider, among others. ...

Data and privacy concerns may usher in the next evolution of the internet, one that gives users a choice and maybe even a cut Starting in the late 1980s and ‘90s with the rise of Internet Service Providers, the commercial exploitation of the Internet laid the foundation for incredible progress in all our lives. This first wave of the Internet ushered in a new era, enabling new, varied means of ...

LaterPay is excited to announce a new partnership with Flowplayer, the largest global video management platform. Flowplayer will incorporate our LaterPay plug-in into its existing stack, allowing Flowplayer’s clients to further monetize their video content by giving consumers an easy way  of purchasing videos or skipping advertisements without having to register and pay upfront.