The LaterPay team was in Stockholm in March to attend the INMA Media Subscription Summit. Over the course of two days, we heard from a diverse range of international speakers discussing three core industry questions:

At the end of February, LaterPay attended the 2019 Key Executives Mega-Conference in Las Vegas – joining over 700 media executives from across the country to explore new approaches and solutions to the issues facing the industry today. Over the course of three days, the team had the chance to speak with national and local publishers about the challenges they face and the opportunities they see ...

Publishers are constantly looking for new ways to generate revenue while also producing quality content for their consumers in an ever-evolving media and advertising landscape. The rise of podcasts presents a unique and advantageous opportunity for publishers to do just that with a relatively new medium that consumers can’t get enough of. But how exactly do publishers capitalize—and more ...

Here we explore what local publishers are doing to understand and reach their audience, the opportunities community trust offers them, and how they can translate this into various paid-for models to better suit their readers.

To kick of 2019, we're re-posting an article first published by one of our team members last September because of it's spot-on forecast for the New Year—as publishing industry trends continue to develop, we think it's more relevant than ever. September 10, 2018 Remember how paywalls were going to save journalism? Sure, they’ve been massively successful at a national or global scale, but for most ...

Are you looking to start monetizing your site by offering article purchases, time passes, subscriptions or contributions? The LaterPay WordPress plugin is the only full-featured plug-in that’s free to download and gives content creators greater control over their website’s pricing, look and messaging.

  One of the major challenges that bloggers and digital journalists face is monetizing content via their readers, who have grown accustomed to free access. Quality content takes time, money and skill to produce, and its very existence may depend on whether consumers contribute financially to sustain it.

Content creators are facing a serious business dilemma, with Facebook taking away a good chunk of traffic to news and content sites, and ad blockers eating into what’s left of it while slashing ad revenues. The overnight impact has forced content creators to seriously consider or reconsider direct revenue from readers as a way to gain back control.

Tell me if this sounds familiar: Your readership is growing, but your bank account isn’t.  It’s a problem that your fellow bloggers, video producers and publishers are also facing. We live in a fast-paced world where everyone wants gratification immediately. If they’re slowed down by payment and personal information inquiries, viewers simply click “X” and move on. In this scenario, you don’t get ...

In the wake of the 2016 election and the era of #FakeNews that followed, the push to promote and reward quality journalism has never been higher. Tech companies, like Google and Twitter, have been implementing programs and initiatives in order to both promote quality journalism and ride the internet of fake news and bots. YouTube, owned by Google, recently announced that they would be earmarking ...