There are various ways of engaging audiences through your content, from getting them to visit and browse your website, to actually making a purchase, and so much in between. There are also multiple reasons why engagement is important not only in the beginning of your relationship with the reader but also after they complete a transaction. 

TL;DR: Users already spend their media budget on multiple subscriptions, including streaming services like Netflix, Spotify etc., as well as some news publications. But they don’t want more of the latter.  The industry now runs the risk of embracing a zero-sum game where, for one publisher to win, every other publisher must lose. Rather than rely solely on subscriptions, the revenues of which ...

To those who work in the media world, more specifically the local media world, it’s no secret that the industry is struggling to make the shift to digital and away from ads. Financially, many local media organizations have seen a downturn in recent years. However, the audience’s perception of the industry’s well-being is quite different. In fact, according to a recent report from the Pew Research ...

Here we explore what local publishers are doing to understand and reach their audience, the opportunities community trust offers them, and how they can translate this into various paid-for models to better suit their readers.

It’s no small feat to consistently produce content that people want to consume and to generate a base of readers among millions of content sources. If you’ve gotten this far, congratulations, it’s a huge accomplishment!  It’s also an accomplishment that you should be compensated for.  With that in mind, let’s take a look at some options you might consider when thinking about your content ...

The Reuters Institute Digital News Report 2019 was officially presented at year’s GEN Summit, making it top of mind for panelists and audiences alike. Two of the key takeaways that everyone focused on were:

In the first part of this blog series, we discussed how “Geofencing” - the process of building a virtual perimeter for a real-world geographic area - could benefit local publishers who were looking to monetize audiences outside their immediate geography. Now let’s take a look at a second example - a much larger national publication.

In this first of a two-part blog series, we will discuss the value of “Geofencing” - the process of building a virtual perimeter for a real-world geographic area - to different types of publishers in terms of monetizing previously untapped audiences.

At the beginning of May, The Guardian announced that it recorded its first operating profit since 1998 — £800,000 for the 2018–19 fiscal year, compared with a £57m loss over the course of the three previous years. This is, of course, all the more significant because the publication does not have a paywall of any kind, instead relying on a combination of premium experience subscriptions, ...

Why has the way we consume content flipped, moving from a ‘push’ model to what can now be considered as ‘pull’? Why must publishers focus on a business model that is user-centric - one where they accept that they are no longer in control of the consumer? And what does it mean to say that there is a world of opportunity between ad-supported content and subscriptions - a world that micropayments ...