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LaterPay Team

The Danger of Zero-Sum Publishing - For Me to Win, You Have to Lose

TL;DR: Users already spend their media budget on multiple subscriptions, including streaming services like Netflix, Spotify etc., as well as some news publications. But they don’t want more of the latter.  The industry now runs the risk of embracing a zero-sum game where, for one publisher to win, every other publisher must lose. Rather than rely solely on subscriptions, the revenues of which ...

David & Goliath: Publishers Must Compete with Music & Film Platforms

The Reuters Institute Digital News Report 2019 was officially presented at year’s GEN Summit, making it top of mind for panelists and audiences alike. Two of the key takeaways that everyone focused on were:

Geofencing as a New Tool to Monetize Content - Part 2: National Publishers

In the first part of this blog series, we discussed how “Geofencing” - the process of building a virtual perimeter for a real-world geographic area - could benefit local publishers who were looking to monetize audiences outside their immediate geography. Now let’s take a look at a second example - a much larger national publication.

Geofencing as a New Tool to Monetize Content - Part 1: Local Publishers

In this first of a two-part blog series, we will discuss the value of “Geofencing” - the process of building a virtual perimeter for a real-world geographic area - to different types of publishers in terms of monetizing previously untapped audiences.

Reader Revenues Made Easy  —  Like The Guardian, You Too Can Profit from Contributions

At the beginning of May, The Guardian announced that it recorded its first operating profit since 1998 — £800,000 for the 2018–19 fiscal year, compared with a £57m loss over the course of the three previous years. This is, of course, all the more significant because the publication does not have a paywall of any kind, instead relying on a combination of premium experience subscriptions, ...

Elevating the Sales Funnel with LaterPay

Why has the way we consume content flipped, moving from a ‘push’ model to what can now be considered as ‘pull’? Why must publishers focus on a business model that is user-centric - one where they accept that they are no longer in control of the consumer? And what does it mean to say that there is a world of opportunity between ad-supported content and subscriptions - a world that micropayments ...

Learning from the International Publisher Community at INMA

In addition to providing an overview of key trends and takeaways from the INMA Media Subscription Summit, the LaterPay team also had the opportunity to attend multiple keynote addresses and industry discussions, pulling together a highlight reel of the top moments below:

Key Takeaways From the INMA Media Subscription Summit

The LaterPay team was in Stockholm in March to attend the INMA Media Subscription Summit. Over the course of two days, we heard from a diverse range of international speakers discussing three core industry questions:

Building the Future of Publishing at the 2019 Mega Conference

At the end of February, LaterPay attended the 2019 Key Executives Mega-Conference in Las Vegas – joining over 700 media executives from across the country to explore new approaches and solutions to the issues facing the industry today. Over the course of three days, the team had the chance to speak with national and local publishers about the challenges they face and the opportunities they see ...