Joanna Mosca

Reader buy-in: How to increase site revenue by asking for contributions on your blog

  One of the major challenges that bloggers and digital journalists face is monetizing content via their readers, who have grown accustomed to free access. Quality content takes time, money and skill to produce, and its very existence may depend on whether consumers contribute financially to sustain it.

Navigating the paid content ecosystem: paywalls and beyond

Content creators are facing a serious business dilemma, with Facebook taking away a good chunk of traffic to news and content sites, and ad blockers eating into what’s left of it while slashing ad revenues. The overnight impact has forced content creators to seriously consider or reconsider direct revenue from readers as a way to gain back control.