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Joanna Mosca

User Experience Will Suffer from Growth in Video Advertising. There Must Be a Better Way.

How to Plan and Execute Your Content Monetization Strategy

Monetizing your content, particularly from reader revenue, is an inevitable reality for most publishers today. The diminishing revenue from advertising forces publishers to supplement monetization by selling content to their readers. But for most, it’s not as simple as just putting up a hard paywall. It’s much more complicated than that and there are many ever-changing factors to consider. So how ...

How to price your content

Pricing is a big part of deciding what offers suit your audience and bringing in the most revenue for your business. Testing different price points and offers is always a good idea, because everyone’s business is different. Getting started, however, can also be overwhelming because of all of the variables that can impact your success and all the different ways you can structure your offers: ...

Audience Engagement: Easing Your Audience Into Conversion, And Nurturing the Relationship For Retention

There are various ways of engaging audiences through your content, from getting them to visit and browse your website, to actually making a purchase, and so much in between. There are also multiple reasons why engagement is important not only in the beginning of your relationship with the reader but also after they complete a transaction. 

Audiences Value Local Media, But Aren't Paying For It

To those who work in the media world, more specifically the local media world, it’s no secret that the industry is struggling to make the shift to digital and away from ads. Financially, many local media organizations have seen a downturn in recent years. However, the audience’s perception of the industry’s well-being is quite different. In fact, according to a recent report from the Pew Research ...

You’ve Built an Audience, Now What?

It’s no small feat to consistently produce content that people want to consume and to generate a base of readers among millions of content sources. If you’ve gotten this far, congratulations, it’s a huge accomplishment!  It’s also an accomplishment that you should be compensated for.  With that in mind, let’s take a look at some options you might consider when thinking about your content ...

Publishers Are Generating Incremental Revenue - Without Cannibalizing Subscriptions

Paid digital content is becoming more common, with the decline in publisher ad revenues and shifts in tech trends working against publishers. Asking readers to pay for a subscription to access content was the natural first step in content monetization as a means to sustain the digital publishing business. We now know that only a very small portion of an audience will commit to a subscription and ...

Reader buy-in: How to increase site revenue by asking for contributions on your blog

  One of the major challenges that bloggers and digital journalists face is monetizing content via their readers, who have grown accustomed to free access. Quality content takes time, money and skill to produce, and its very existence may depend on whether consumers contribute financially to sustain it.

Navigating the paid content ecosystem: paywalls and beyond

Content creators are facing a serious business dilemma, with Facebook taking away a good chunk of traffic to news and content sites, and ad blockers eating into what’s left of it while slashing ad revenues. The overnight impact has forced content creators to seriously consider or reconsider direct revenue from readers as a way to gain back control.