'Paygates instead of paywalls': LaterPay at the Digital Innovators' Summit 2017

From March 20 to 21, 2017, the Association of German Magazine Publishers (VDZ) celebrated the 10th Digital Innovators' Summit (DIS) with more than 600 participants from the international media industry in Berlin. LaterPay Founder and CEO Cosmin Ene supported the program with the masterclass "Paygates instead of paywalls - how publishers can use conversion funnels instead of rigid paywalls to lead users to paying for content”. Besides the presentation of LaterPay’s business model, the lecture provided an insight into how the use of a conversion funnel converts new users into paying subscribers. For those, who were not able to participate directly, you can now follow the masterclass on YouTube. 

Please find all topics of the Masterclass at a glance:

  • user-centric models (ab 3:01)
  • reset the value equation (ab 3.54)
  • how to turn users in paying customers(6:20)
  • users are willing to pay for content (ab 8:36)
  • by giving users a choice you do not cannibalize subscribers and won’t lose readers (ab 11:00)
  • offer users the choice between single purchases and time-passes (ab 12:50)
  • builds up a constant revenue stream by Offering the chance to pay later (ab 14:11)
  • Q&A Session (ab 17:38)