From March 20 to 21, the Association of German Magazine Publishers (VDZ) will celebrate the 10th anniversary of the Digital Innovators' Summit (DIS) in Berlin. More than 60 top-level speakers from the world's most important markets (such as publishers, marketeers and technologists) will be presenting lectures and masterclasses to discuss how new target groups can be explored by using innovative content, services and technologies and strengthening its position even further in the ever-growing digital sales. LaterPay will support the conference program with a masterclass held by CEO Cosmin Ene at March 20.
The Masterclass “Paygates instead of paywalls - how publishers can use conversion funnels instead of rigid paywalls to lead users to paying for content" held by LaterPay CEO Cosmin Ene, deals with the challenge of turning new users into subscribers which can be adressed by using paygates instead of paywalls. By gently onboarding users in a frictionless way, without requiring upfront registration and payment, publishers can acquire customers in the model that best suits the user’s consumption behavior. The goal of this masterclass is to introduce you to a conversion funnel that combines frictionless purchases of individual content with flat rate models and ultimately subscriptions.
The Masterclass will take place from 5.35 p.m. to 6.00 p.m. on the Lichthof Stage. Take the opportunity to meet Christian Hasselbring and other LaterPay experts at our booth (no. 15) in the expo area and learn more about LaterPay‘s flexible payment options. Appointment requests will be are accepted via firstname.lastname@example.org.