Handling ad blockers is top-of-mind for many publishers these days. Gruner + Jahr is no exception, and we’re happy to announce they’re expanding their relationship with LaterPay as a result. They will use LaterPay AdVantage on their websites essen-und-trinken.de, livingathome.de and schoener-wohnen.de.
Björn Holm, Digital Business Director of Living & Food at Gruner + Jahr Digital Products said: “Since November 2015, we’ve used the ad-protection solution AdVantage on geo.de. The high acceptance rate we’ve seen in users choosing to either deactivate their ad blockers or choosing a time pass for a cost has convinced us to apply AdVantage to our Living and Food sites.”
We are proud to have found a partner in Gruner + Jahr that acknowledges our potential and focuses on LaterPay as a payment provider. We can’t wait to see what the future holds.