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pv digest: Achieving Digital Distribution Revenue as a Self-Publisher

pv digest is one of Germany’s best sources for in-depth research on media distribution, payment models and paid content. Managing directors, sales managers, reader market managers and product managers in German publishing houses all rely on Markus Schöberl's regular analyses and assessments.

Audience Engagement: Easing Your Audience Into Conversion, And Nurturing the Relationship For Retention

There are various ways of engaging audiences through your content, from getting them to visit and browse your website, to actually making a purchase, and so much in between. There are also multiple reasons why engagement is important not only in the beginning of your relationship with the reader but also after they complete a transaction. 

The Danger of Zero-Sum Publishing - For Me to Win, You Have to Lose

TL;DR: Users already spend their media budget on multiple subscriptions, including streaming services like Netflix, Spotify etc., as well as some news publications. But they don’t want more of the latter.  The industry now runs the risk of embracing a zero-sum game where, for one publisher to win, every other publisher must lose. Rather than rely solely on subscriptions, the revenues of which ...

Audiences Value Local Media, But Aren't Paying For It

To those who work in the media world, more specifically the local media world, it’s no secret that the industry is struggling to make the shift to digital and away from ads. Financially, many local media organizations have seen a downturn in recent years. However, the audience’s perception of the industry’s well-being is quite different. In fact, according to a recent report from the Pew Research ...

Leveraging the power of communities: How local journalism is ahead of the game

Here we explore what local publishers are doing to understand and reach their audience, the opportunities community trust offers them, and how they can translate this into various paid-for models to better suit their readers.

You’ve Built an Audience, Now What?

It’s no small feat to consistently produce content that people want to consume and to generate a base of readers among millions of content sources. If you’ve gotten this far, congratulations, it’s a huge accomplishment!  It’s also an accomplishment that you should be compensated for.  With that in mind, let’s take a look at some options you might consider when thinking about your content ...

David & Goliath: Publishers Must Compete with Music & Film Platforms

The Reuters Institute Digital News Report 2019 was officially presented at year’s GEN Summit, making it top of mind for panelists and audiences alike. Two of the key takeaways that everyone focused on were:

Geofencing as a New Tool to Monetize Content - Part 2: National Publishers

In the first part of this blog series, we discussed how “Geofencing” - the process of building a virtual perimeter for a real-world geographic area - could benefit local publishers who were looking to monetize audiences outside their immediate geography. Now let’s take a look at a second example - a much larger national publication.

Geofencing as a New Tool to Monetize Content - Part 1: Local Publishers

In this first of a two-part blog series, we will discuss the value of “Geofencing” - the process of building a virtual perimeter for a real-world geographic area - to different types of publishers in terms of monetizing previously untapped audiences.

Reader Revenues Made Easy  —  Like The Guardian, You Too Can Profit from Contributions

At the beginning of May, The Guardian announced that it recorded its first operating profit since 1998 — £800,000 for the 2018–19 fiscal year, compared with a £57m loss over the course of the three previous years. This is, of course, all the more significant because the publication does not have a paywall of any kind, instead relying on a combination of premium experience subscriptions, ...