SPIEGEL ONLINE is one of the behemoths of the German media and the largest mobile-accessed German news website in the world, receiving approximately 1 billion page impressions each month from almost 18 million unique visitors.
Can you still remember the internet without video content? A long-forgotten time – similar to the era of black and white television. Today, videos are the most sought after and therefore the most valuable property of a publisher. And videos are popular online: 50 million gigabytes of internet traffic stem from moving image content – a lucrative market for advertisers, publishers, and all other kinds of website operators. According to Statista, the sales volume of video advertisements online was around 363 million euros in Germany this year. The Privater Rundfunk und Telemedien e.V. Association is even more optimistic and predicts growth of 20 to 25 per cent in 2017 to approximately 500 million euros1 for net advertising sales in the field of in-stream video advertising alone. In the USA, the advertising sales for moving image content is even forecast to be as high as almost ten billion euros2 in 2017.
Monetizing your content is very important if you wish to stay in business as a publisher. Start with one monetization method then add another one after you've achieved success on a small scale. You don't have to build Rome in a day. Publishing success takes time. It's all about building trust, both in your readers and in your sponsors. In this guest article, journalist and freelance editor Allen Taylor shows seven reasons why ad blindness is the biggest enemy to monetizing your website.
Securing subscribers involves a strategic plan that begins with defining your publishing brand, then delivering the highest quality content to readers that are hungry for more. Allen Taylor, a journalist, freelance writer and editor, specializes in next-generation technology topics. In this guest article, he summarizes eight reasons how publishers can retain their readers as subscribers.
Wilfried Bitz has been active as a software developer and IT consultant since 1990. Through his blog, BridgeSolution.de, he primarily addresses an expert audience in the field of IT development. Users are presented with tried and practice-tested source code examples and solutions that can be deployed or implemented in their own source code right away. This service saves users a lot of time and provides additional, personalized support and specific answers to technical questions. Since April 2017, the IT blog has been offering selected digital services with LaterPay. In our interview, Wilfried Bitz explains why he opted for LaterPay’s payment solutions.
Since 1874, Bergedorfer Zeitung has covered politics, business, sports and culture with a focus on Hamburg and the world. The regional daily newspaper began using LaterPay in mid-2016 to monetize a selected range of digital content. In interview below, Ann Kathrin Ziegler, sales and marketing coordinator, talks about Bergedorfer Zeitung’s recent experience with paid content, the challenges of digital service and reader acceptance of LaterPay.
From March 20 to 21, 2017, the Association of German Magazine Publishers (VDZ) celebrated the 10th Digital Innovators' Summit (DIS) with more than 600 participants from the international media industry in Berlin. LaterPay Founder and CEO, Cosmin Ene, supported the program with a masterclass: "Paygates instead of paywalls - how publishers can use conversion funnels instead of rigid paywalls to encourage users to pay for content.”
Today, publishing premium video content is easier than ever. Services like Brightcove, Ooyala or Vimeo offer convenient possibilities to add videos to platforms and websites. The big “M”-question, however, remains: How do I monetize my expensively produced content? With LaterPay, the payment solution that is easy and quick to integrate, premium video content is freed from the constraints of compulsory advertising.
Do you produce high-quality video content and are you searching for a convenient payment system? LaterPay provides easy-to-integrate solutions for the monetization of your video content. Our 10 facts show why both publishers and users alike benefit from LaterPay.
From March 20 to 21, the Association of German Magazine Publishers (VDZ) will celebrate the 10th anniversary of the Digital Innovators' Summit (DIS) in Berlin. More than 60 top-level speakers (including publishers, marketers and technologists) from the world's most important markets will be presenting lectures and masterclasses to discuss how new target groups can be explored by using innovative content, services and technologies and strengthening its position even further in the ever-growing digital sales. LaterPay will support the conference program with a masterclass held by CEO Cosmin Ene on March 20.
The increasing spread of adblockers is significantly reducing publishing houses’ advertising revenues. This led Gruner + Jahr to experiment with new solutions to protect ads. Since beginning to use LaterPay AdVantage in 2016, Gruner + Jahr was able to reduce the adblocker usage rate by as much as 45 percent on sites like geo.de, schoener-wohnen.de and living-at-home.de, simultaneously recovering lost advertising revenue.
For more than three decades, Dr. Hansjörg Leichsenring has closely followed the trends and ongoing developments in the financial services sector. Banks and other financial service providers can avail themselves of his expertise as a consultant and (interim) manager. His website, ‘Der Bank Blog,’ has garnered a number of awards, and was most recently recognized as ‘Finance Blog of the Year 2015.’ For over a year, Hansjörg Leichsenring has been using LaterPay to monetize selected background articles and studies on his blog. We asked him to share some of his experiences with paid content and its acceptance among his readers.
The market for paid content is on the move. The past year saw experimentation with novel approaches and the entire publishing world can benefit from these experiences. After all, from what we have seen so far, finding the right path for a media brand to develop a new and sustainable source of revenue based on paid content is never a single event, but a continuous learning process.
This week I have made my first (non-README) contribution to a puppet module.
I was attempting to configure ModSecurity using the puppetlabs-apache puppet module when I discovered that the '/var/log/httpd/modsec_audit.log' file contained the request body for rejected requests. For PCI-DSS reasons, this was not desirous, so I set out to learn how I could configure ModSecurity to stop doing that.
LaterPay enables customers to purchase your digital content by letting them access content now and register and pay for it later. Now, we are making things easier for you, too, with the introduction of LaterPay Connector.