Building the Future of Publishing at the 2019 Mega Conference

At the end of February, LaterPay attended the 2019 Key Executives Mega-Conference in Las Vegas – joining over 700 media executives from across the country to explore new approaches and solutions to the issues facing the industry today. Over the course of three days, the team had the chance to speak with national and local publishers about the challenges they face and the opportunities they see ...

Monetization Strategies for Podcasts

Publishers are constantly looking for new ways to generate revenue while also producing quality content for their consumers in an ever-evolving media and advertising landscape. The rise of podcasts presents a unique and advantageous opportunity for publishers to do just that with a relatively new medium that consumers can’t get enough of. But how exactly do publishers capitalize—and more ...

Leveraging the power of communities: How local journalism is ahead of the game

Here we explore what local publishers are doing to understand and reach their audience, the opportunities community trust offers them, and how they can translate this into various paid-for models to better suit their readers.

A prediction for 2019: The year we flex our funnels

To kick of 2019, we're re-posting an article first published by one of our team members last September because of it's spot-on forecast for the New Year—as publishing industry trends continue to develop, we think it's more relevant than ever. September 10, 2018 Remember how paywalls were going to save journalism? Sure, they’ve been massively successful at a national or global scale, but for most ...

A Shift in Charitable Giving: How Millennials Donate Differently

Charitable giving has undergone a massive change in the 21st century. Direct mail packages remain relatively successful for well-known organizations, especially with Baby Boomers and older generations. But the more tech savvy Millennials are less likely to drop a check in the mail and more likely to donate from their smartphone.

Join the “Giving Tuesday” Movement

The holiday season often ignites a spirit of goodwill around the world. As a result, many nonprofits and charitable organizations see a significant jump in donations between Thanksgiving and the New Year.

Best WordPress payment plugin to monetize your content

Are you looking to start monetizing your site by offering article purchases, time passes, subscriptions or contributions? The LaterPay WordPress plugin is the only full-featured plug-in that’s free to download and gives content creators greater control over their website’s pricing, look and messaging.

Reader buy-in: How to increase site revenue by asking for contributions on your blog

  One of the major challenges that bloggers and digital journalists face is monetizing content via their readers, who have grown accustomed to free access. Quality content takes time, money and skill to produce, and its very existence may depend on whether consumers contribute financially to sustain it.

Navigating the paid content ecosystem: paywalls and beyond

Content creators are facing a serious business dilemma, with Facebook taking away a good chunk of traffic to news and content sites, and ad blockers eating into what’s left of it while slashing ad revenues. The overnight impact has forced content creators to seriously consider or reconsider direct revenue from readers as a way to gain back control.

How To Monetize A Blog

Tell me if this sounds familiar: Your readership is growing, but your bank account isn’t.  It’s a problem that your fellow bloggers, video producers and publishers are also facing. We live in a fast-paced world where everyone wants gratification immediately. If they’re slowed down by payment and personal information inquiries, viewers simply click “X” and move on. In this scenario, you don’t get ...