Who’s got the Button? You do!

Want to make it super-easy for people to donate to your nonprofit? Well, we just added a feature to LaterPay just for that. Now our merchants can use the Button Generator inside their LaterPay Dashboard to build buttons they can copy directly into blog posts, Facebook posts, emails and more.

 

Here’s how it works.

 

1. Start by going to your LaterPay Dashboard.

 

(You can sign up for a LaterPay Account at https://www.laterpay.net/merchant-sign-up/ .)

 

 

2. Look for the Button Generator (beta) tab at the bottom of the sidebar.

 

(If your Dashboard doesn’t have this tab and you want to start accepting Donations, please email us at sales@laterpay.net let us know!

 

 

 

3. The Button Generator will ask you five quick questions, and then show you a summary of the information it will use to configure your button. As an example, I’m creating a donation button for a local animal shelter.

 

(The Button Generator will walk you through these questions.

 

 

 

4. I click Finish and I’ve got both a button to add to a website and a simple link I can use in my organization’s newsletter, emails, Facebook pages – wherever I want.

 

(You can use either a Donate Now, Pay Later button, or a simple link, or both.)

 

 

5. You may have noticed that (Beta) tag on the Button Generator. That’s because this is only the first version and we really want your suggestions as we iterate on this. So, if you have any suggestions, questions or feedback, please reach out to me bwalsh@laterpay.net in the US and my compadre, @tom@laterpay.net in Europe.

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Spiegel Online

SPIEGEL ONLINE is one of the behemoths of the German media and the largest mobile-accessed German news website in the world, receiving approximately 1 billion page impressions each month from almost 18 million unique visitors.

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Can you still remember the internet without video content? A long-forgotten time – similar to the era of black and white television. Today, videos are the most sought after and therefore the most valuable property of a publisher. And videos are popular online: 50 million gigabytes of internet traffic stem from moving image content – a lucrative market for advertisers, publishers, and all other kinds of website operators. According to Statista, the sales volume of video advertisements online was around 363 million euros in Germany this year. The Privater Rundfunk und Telemedien e.V. Association is even more optimistic and predicts growth of 20 to 25 per cent in 2017 to approximately 500 million euros* for net advertising sales in the field of in-stream video advertising alone. In the USA, the advertising sales for moving image content is even forecast to be as high as almost ten billion euros in 2017**.

 

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User-Friendly Monetization of Video Content – LaterPay vs. Pre-Rolls, etc.

Today, publishing premium video content is easier than ever. Services like Brightcove, Ooyala or Vimeo offer convenient possibilities to add videos to platforms and websites. The big “M”-question, however, remains: How do I monetize my expensively produced content? With LaterPay, the payment solution that is easy and quick to integrate, premium video content is freed from the constraints of compulsory advertising.

 

The times of a global “everything for free” mentality on the internet are now in the past. Display ads like banners and teasers, pre-roll ads and more direct ad inserts within the running video are accepted as necessary evils. What remains is a strong dependency on the metrics of the advertising networks.

 

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