Data and privacy concerns may usher in the next evolution of the internet, one that gives users a choice and maybe even a cut
Starting in the late 1980s and ‘90s with the rise of Internet Service Providers, the commercial exploitation of the Internet laid the foundation for incredible progress in all our lives. This first wave of the Internet ushered in a new era, enabling new, varied means of communication – from email, to messaging, Internet telephone (Voice over IP), video calls, discussion forums, and the World Wide Web.
The second wave started around the year 2000 and it was all about sharing and networking. Once users mastered the first wave and the industry grew on top of the WWW, the need for organization became imminent. We needed to organize information, friends, and our digital lives. The vast amounts of information being shared – from text to pictures and video, streamed and on demand – were soon organized into online communities. This culminated in the sharing economy, which had ripple effects beyond the online world, enabling services as disparate as Airbnb and car sharing businesses.
Users have mastered the first two waves – communication, sharing and networking – and have now reached a stage at which they are aware of the side effects of some of the deals they entered into at an earlier stage.
The deal was simple: you allow internet companies to use data collected from your behavior on their site and you get free access to content. You never thought the data might be misused to such an extent that it would actually affect your life, or that you could be manipulated by companies focusing on exactly that: understanding your weaknesses, desires, consumption behavior and using this (against you).
Swarm intelligence is being turned by manipulative forces into swarm harm – harming the individual, harming businesses, and harming society as a whole. Many users are now aware of the downside of interpreting privacy too loosely. We are at the point at which users increasingly understand that we live in the age of influence, and that their user profile – their voice – matters. People are aware of the power of their digital voice and this awareness is laying the foundation for a third wave of the Internet. Read More
LaterPay is excited to announce a new partnership with Flowplayer, the largest global video management platform. Flowplayer will incorporate our LaterPay plug-in into its existing stack, allowing Flowplayer’s clients to further monetize their video content by giving consumers an easy way of purchasing videos or skipping advertisements without having to register and pay upfront.
“In the highly competitive and crowded space of video content, monetization remains a major priority for creators and platforms alike,” said Hal Bailey, Chief Revenue Officer of LaterPay. “We are proud to form an alliance with this established market leader, and by doing so are pushing for better revenue options in entertainment.”
Flowplayer’s platform powers video for major brands including Bonnier, Disney and HBO. This partnership marks LaterPay’s major foray into the U.S. video market. Publishers and video creators that integrate LaterPay can choose from a number of monetization solutions that best suit their needs. Using our industry-first, patented payment infrastructure, companies can give consumers flexibility to purchase a specific article, timed access to content or a full subscription in an immediate and frictionless manner.
LaterPay turns users into paying customers for digital content or services such as journalism, videos, and software. We own patented technology for enabling payments and micropayments without upfront registration and payment, facilitating the “use now, pay later” approach. This allows users to consume paid content and services on the internet with one or two clicks — without prior registration or having to pay in advance. It is only when the online tab’s limit is reached that users are prompted to register and pay via one of many popular payment methods.
By decoupling purchases from payments, we are able to lower the entry thresholds for users to consume digital goods and services. With LaterPay, companies can tap into new customer groups, get users acquainted with paid content, and gradually but successfully market higher-value paid models such as time passes and subscriptions. In this manner, we are building a bridge between free, ad-financed offerings and subscription models by providing a paygate, empowering content providers to monetize the vast space that lives between ads and subscriptions.
This month, Google hosted the 2018 AMP Conf in Amersterdam – a conference where developers and tech leaders connected to discuss and learn about all things AMP (accelerated mobile pages). Our own Tiago Rodrigues, a LaterPay Front End Developer, was on stage for “AMP in Production” – an informative panel conversation about how to actually create production-ready AMP sites. He shares his top 3 AMP takeaways below:
Tiago’s Top 3 Takeaways:
Pages with highly dynamic content, such as user generated forums, which update very frequently (like reddit list pages) are still not a good fit for AMP given how often the AMP cache updates
AMP Roadshows and weekly Design Reviews (open online calls with the community) are good ways to influence the technical and product direction of AMP
Customers coming to agencies building AMP content are generally interested in being aware of the fact their pages are built in AMP as they trust that a technology backed by Google will make their pages faster and more reliable
Watch the full discussion here:
Interested in learning more about AMP? Read more about how to use LaterPay’s AMP capabilities here.
A majority of mobile users will not wait longer than 3 seconds for a page to load before moving on, creating a marked decline in revenue for sites that load slowly. It’s this desire for speed and convenience on both the user and publisher’s part that spurred Google and others to spearhead the creation of the AMP Project (Accelerated Mobile Pages), an open source project designed to improve the mobile browsing experience by generating static content pages that render at lightning speed.
Charge for your digital content with just one line of code
LaterPay enables customers to purchase your digital content by letting them access content now and register and pay for it later. Now, we are making things easier for you, too, with the introduction of LaterPay Connector.
LaterPay Connector makes implementation simple, with just a single line of code to add to your existing website. While we already offer API and WordPress plugin options, LaterPay Connector opens up the use of LaterPay for even the busiest digital content providers, with a newly streamlined setup.
From March 20 to 21, the Association of German Magazine Publishers (VDZ) will celebrate the 10th anniversary of the Digital Innovators’ Summit (DIS) in Berlin. More than 60 top-level speakers (including publishers, marketers and technologists) from the world’s most important markets will be presenting lectures and masterclasses to discuss how new target groups can be explored by using innovative content, services and technologies and strengthening its position even further in the ever-growing digital sales. LaterPay will support the conference program with a masterclass held by CEO Cosmin Ene on March 20.
The market for paid content is on the move. The past year saw experimentation with novel approaches and the entire publishing world can benefit from these experiences. After all, from what we have seen so far, finding the right path for a media brand to develop a new and sustainable source of revenue based on paid content is never a single event, but a continuous learning process.