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Getting Started with the LaterPay WordPress Plugin

Welcome to the LaterPay WordPress Plugin, an easy solution that can help you convert more followers into paying customers. In this guide, our goal is to give a quick intro to the plugin and help you get started generating revenue as quickly as possible.

If you have not done so already, we recommend you take a quick step back and spend a few minutes learning about what makes LaterPay unique.

 

Now that you know a bit about who we are, let’s jump right in so you can get started!

 

STEP 1: Create a LaterPay Account

If you do not have an existing LaterPay account, click here to create one.

 

STEP 2: Create a High Level Pricing Strategy

Before getting started configuring your LaterPay WordPress plugin, we recommend you first think about your overall pricing strategy. Important things to consider are:
  • Do you want to sell individual pieces of content, timed access to your site and/or subscriptions?
  • How much do you want to charge for each of those? 

Don’t worry! If you’re unsure, it's easy to make changes later and we are always here to help! Click here to get in touch with our business development team for one-on-one coaching.

To make set up as quick and easy as possible, we took the liberty of setting all default values within the plugin so that they match our best practices. If you're unsure about how to price a subscription, just use the default values – you can always easily adjust as needed later on. Please do note that pricing is highly dependent on the content that you are offering, so while these are our best generic recommendations, we do encourage you to customize them at a later date.

 

STEP 3: Install the LaterPay WordPress Plugin

Simply log in to your WordPress site, navigate to Plugins > Add New, and search for LaterPay. When you’ve found us, install and activate the plugin. Once this is complete, you will see the LaterPay plugin towards the bottom of your left-hand navigation pane in WordPress.

 

STEP 4: Explore & Configure the Plugin 

WordPress Plugin Appearance TabOnce you click on the LaterPay plugin menu item, you will see that there are four tabs: Account, Appearance, Pricing, and Advanced. Here is a quick overview of what you can find under each tab:

  • Account Tab (not pictured): Here we provide step-by-step instructions to get your plugin set up and accepting payments. Congratulations, if you’ve made it this far, you’re ¾ of the way there!

  • Appearance Tab (right): This tab is where you can configure the appearance of the LaterPay paywall. This is completely optional. If you like the way it looks, great! If you want to spend time adjusting the layout and colors to fit your site, you are welcome to do that as well.

  • Pricing Tab: This is where you will spend most of your time. Here is an overview of what you’ll find on this tab:

    • LaterPay Content (1): This is a list of all of the content types available for monetization in your WordPress site. Simply check the boxes next to the parts of your site where you would like the LaterPay paywall to appear.

      Screen Shot 2019-07-22 at 10.23.55 AM 
    • Customize Overlay (2): In this section you can configure the order that pricing options appear and also which option should be selected by default. We recommend that you skip this for now and come back to it later.
    • Global Default Price (3): This is the default price for individual pieces of content available for purchase on your site. For example, the price to purchase one article. You can easily override this using the Category Default Price or by setting a price on the edit post page.
    • Category Default Price (4): Here you can specify the price for individual articles within a WordPress category. For example, if your audience is more engaged with posts in your TV Reviews category than with your average content, you could leave your Global Default Price at the 0.39 default but charge 0.99 for items in the TV Review category. You can do this by setting a specific Category Default price just for the TV Review category.
    • Time Passes & Subscriptions (5): The primary differences between Subscriptions and Time Passes are that Subscriptions auto-renew and require payment up front whereas Time Passes allow for lower pricing using the Pay Later payment model, and they do not auto-renew after the set time period for the purchase runs out. The pricing sections allow you to configure not only the duration and price but also the access granted. When purchased, time passes & subscriptions can grant access to your entire site, to all content in a category/categories, or to all content except in the listed category/categories.
    We know this sounds like a lot and can be a bit overwhelming at first, but don’t worry! We have worked with our pricing experts to set all the default values within the plugin so that they match our best practices.

    Are you unsure about how to price a time pass or subscription? Just click “+ Create” and then “Save” to add a subscription using our defaults. Done!

    We strongly recommend customizing these at a later date since pricing is highly dependent on your audience and content but using our defaults will give you a great start!

Once your settings are saved, give yourself a pat on the back! You have just completed the first giant step towards long-term revenue generation from your WordPress site. The hard part is over. All that is left is to go live and adjust your settings as needed.

 

STEP 5: Go Live!

Once you receive an email from LaterPay letting you know that your account is ready to go live, all that remains is to link the plugin to your LaterPay account so that we know who to pay. Log back into your WordPress site and navigate to your LaterPay > Account tab. Complete the steps outlined at the bottom of the page and you’re all set!

 

  • Your account is active
  • Your pricing is set up, and now
  • You are free to focus on content creation and let us worry about getting you paid.
CONGRATULATIONS!