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Getting started with LaterPay: The difference between Pay Now & Pay Later

Most content monetization solutions (a.k.a. paywalls) focus solely on subscriptions. It’s been a challenge to effectively offer content at lower price points a-la-carte or with timed access because of the diminished payouts caused by proportionally high payment processing fees on lower priced transactions.


LaterPay has figured out a clever way to get around this with our ‘pay later’ functionality that works a lot like a tab at a bar or pub. We like to refer to this concept as ‘the internet’s running tab’.


Not only do we support traditional subscriptions, we also enable you to sell individual pieces of content or timed access to your site or sections of your site for as little as $0.05.  


Here’s how it works:

 

Pay Later

By using the ‘pay later’ feature you are allowing your users to simply agree to pay for a piece of content or timed access later, with just one or two clicks. The process does not require any upfront registration or payments, but rather provides users with immediate access to content. The LaterPay model defers the registration process until a customer’s tab reaches $5 or 5€—only then do we ask users to settle their tab.

 

Advantages of pay later:

  • Ability to sell individual pieces of content (de-bundling)

  • Monetizing a larger portion of your audience that is unwilling to commit to a subscription

  • Offering your audience a choice

  • Building content value

  • Ultimately converting more users into subscribers

  • Readers are 2 times more likely to make repeat purchases if they use our running tab method

We can also do what everyone else does:

Pay Now

We also offer the traditional ‘pay now’ or upfront payment method that everyone is more familiar with. Our recurring subscription works on a pay now basis and a-la-carte content and timed access can either be set up as pay now or pay later.



Selling options and pricing limits

USD

 

Pay Later

Pay Now

Single Sale

$0.05 – $5.00

$1.99 – $1000

Time Pass

$0.05 – $5.00

$1.99 – $1000

Subscription

--

$1.99 – $1000

 

EUR

 

Pay Later

Pay Now

Single Sale

0.05€ – 5.00€

1.49€ – 999.99€

Time Pass

0.05€ – 5.00€

1.49€ – 999.99€

Subscription

--

1.49€ – 999.99€


Your choice

Although we recommend using the ‘pay later’ model because it eliminates the friction caused by the upfront payment process and results in more conversions, you are free to choose the ‘pay now’ model if it better suits your needs.